{"id":133,"date":"2013-09-11T10:29:00","date_gmt":"2013-09-11T17:29:00","guid":{"rendered":"https:\/\/simpkins.social\/cliff\/?p=133"},"modified":"2025-03-04T10:30:56","modified_gmt":"2025-03-04T18:30:56","slug":"talking-on-designing-apps-for-success","status":"publish","type":"post","link":"https:\/\/simpkins.social\/cliff\/blog\/2013\/09\/11\/talking-on-designing-apps-for-success\/","title":{"rendered":"Talking on designing apps for success"},"content":{"rendered":"\n

Last week, I had the pleasure of visiting\u00a0AppCampus<\/a>\u00a0in Helsinki. While there, I spent time with each of the teams in residence reviewing their apps and their app strategy, and I even\u00a0did a short talk to the group that starts from the subject of app decay and what developers should consider to avoid decay and be successful<\/a>. It was a great having the opportunity to engage with so many new app devs and to see the fresh ideas that folks are bringing to life for the mobile app market; but I also noted a continuing trend where app devs focus on birthing their apps while neglecting their upbringing.\u00a0\"Smile\"<\/p>\n\n\n\n

Since I joined the team, the topic of \u2018success\u2019 for the average\/breadth mobile developer has been a top of mind item for me. And while there are a number of factors that contribute to the success of one\u2019s app, perhaps the success factor that is most overlooked by developers is focusing on a meaningful user engagement.<\/p>\n\n\n\n

As I talk to app developers about their apps, most talk about building a functional app that accomplishes some purpose and potentially then talk about the user experience and adding polish that presents their functionality in some compelling fashion. Some will then talk about app discovery and download numbers. But very tend to think about their go to market strategy for their app, let alone talk about.<\/p>\n\n\n\n

And so that is the topic I engaged the AppCampus teams on:<\/p>\n\n\n\n