{"id":38,"date":"2025-03-03T16:23:11","date_gmt":"2025-03-04T00:23:11","guid":{"rendered":"https:\/\/simpkins.social\/cliff\/?page_id=38"},"modified":"2025-03-03T16:23:13","modified_gmt":"2025-03-04T00:23:13","slug":"content","status":"publish","type":"page","link":"https:\/\/simpkins.social\/cliff\/content\/","title":{"rendered":"Publications & Presentations"},"content":{"rendered":"\n

I like to tell stories. In particular, I like to tell stories about how to help developers be successful.<\/p>\n\n\n\n

Most of the time, my work is behind the scenes – organizing the events, writing the sessions\/posts, or sketching out the storyline that the team will bring to life. And most of my recent presentations have been done internally. But every so often, I’ve had the honor to speak at an event or write.<\/p>\n\n\n\n

Publications<\/h2>\n\n\n\n
\"Book<\/figure>
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Developer Marketing and Relations: The Essential Guide<\/a><\/strong>
‘Using Developer Personas to Stay Customer-Obsessed’<\/em> <\/p>\n\n\n\n

For this book, I contributed the chapter on audience-centricity via developer personas. The work followed many years of using personas while working as a Product Marketing Manager on Windows Phone, Windows, and Microsoft Azure. <\/p>\n\n\n\n

The chapter explores what is a developer persona, how it differs from a user segment, and how to put them into practice. The chapter includes some examples from my Window 10 days.<\/p>\n<\/div><\/div>\n\n\n\n

Presentations of Note<\/h2>\n\n\n\n

I’ve also presented at many Developer Marketing events. Below are some of my favorite talks.<\/p>\n\n\n\n