Success Measures Archives - Cliff Simpkins

How to prioritize programs to drive clarity

There is always more work to do than resources available - both for individuals and for teams. To solve this, let me introduce how I prioritized my work at Microsoft…

cliff.simpkins 7 October, 2025

Header image - Defining DevRel's Uniq Value in a fluid environment. Image has title on a blue background with an image of a sloth at a laptop.

Best Practices - DevRel and DevMar

DevRel’s Unique Value in a Fluid Environment | DevRel Sucess Measures

This is the third post in a series on DevRel success measures. Read the introduction here and my OKR learnings here. As I mentioned in the introduction, Developer Relations sits…

cliff.simpkins 9 June, 2025

Best Practices - DevRel and DevMar

Measure for Success with OKRs | DevRel Sucess Measures

This is the second post in a series on DevRel success measures. Read the introduction here. Many audience-focused teams fall into the "activity trap" - they measure their accomplishments with…

cliff.simpkins 6 May, 2025

Best Practices - DevRel and DevMar

Defining DevRel Success Measures: Introduction and Current State

Developer Relations sits at a fascinating intersection of Marketing, Product, and Engineering. After years in this space, I’ve learned that measuring success is as much Dark Art as it is…

cliff.simpkins 24 April, 2025