Success Measures Archives - Cliff Simpkins

Header image - Defining DevRel's Uniq Value in a fluid environment. Image has title on a blue background with an image of a sloth at a laptop.

DevRel’s Unique Value in a Fluid Environment | DevRel Sucess Measures

This is the third post in a series on DevRel success measures. Read the introduction here and my OKR learnings here. As I mentioned in the introduction, Developer Relations sits…

cliff.simpkins June 9, 2025

Best Practices - DevRel and DevMar

Measure for Success with OKRs | DevRel Sucess Measures

This is the second post in a series on DevRel success measures. Read the introduction here. Many audience-focused teams fall into the "activity trap" - they measure their accomplishments with…

cliff.simpkins May 6, 2025

Best Practices - DevRel and DevMar

Defining DevRel Success Measures: Introduction and Current State

Developer Relations sits at a fascinating intersection of Marketing, Product, and Engineering. After years in this space, I’ve learned that measuring success is as much Dark Art as it is…

cliff.simpkins April 24, 2025