DevRel Archives - Cliff Simpkins

How to prioritize programs to drive clarity

There is always more work to do than resources available - both for individuals and for teams. To solve this, let me introduce how I prioritized my work at Microsoft…

cliff.simpkins 7 October, 2025

Header image - Defining DevRel's Uniq Value in a fluid environment. Image has title on a blue background with an image of a sloth at a laptop.

Best Practices - DevRel and DevMar

DevRel’s Unique Value in a Fluid Environment | DevRel Sucess Measures

This is the third post in a series on DevRel success measures. Read the introduction here and my OKR learnings here. As I mentioned in the introduction, Developer Relations sits…

cliff.simpkins 9 June, 2025

Best Practices - DevRel and DevMar

Measure for Success with OKRs | DevRel Sucess Measures

This is the second post in a series on DevRel success measures. Read the introduction here. Many audience-focused teams fall into the "activity trap" - they measure their accomplishments with…

cliff.simpkins 6 May, 2025

illustration of developers gathered around a conference table

Best Practices - DevRel and DevMar Research

Modern Developer Personas: A Motivation-Based Framework

For years, I've watched organizations struggle to create effective developer personas. Marketing teams focus on job titles, product teams build customer archetypes, and DevRel teams focus on technical communities. The…

cliff.simpkins 28 March, 2025